Commercial Photographer Networking

Networking – how does a commercial photographer find business…

About 3 years ago I had just closed down our portrait studio. Due to the financial downturn and a continued reliance on exhibitions and follow up tele-sales it was becoming increasingly difficult for us to stay profitable and having already had to make 3 people redundant 1 year earlier a new rent term made it an obvious decision to close shop. Our long standing background in the commercial photography sector means that we have some long standing clients that continue to return and as such whilst the subsequent 3 years has been something of a rollercoaster we at least survived and started to make back some of our losses.

Two years ago I received an invite to attend a breakfast networking event, I attended bright and early one Friday morning and at the end of the meeting handed in my cheque for joining. Within 2 weeks I was doing a £1200 commission as a result of a referral from one of the other members and subsequently went on to pick up further business from the membership. Unfortunately membership and confidence in the group dwindled and as such and partly for other reasons I eventually left. Networking does however continue and its benefits are clear. As a result of one of the visitors I met during that time introduced me to another network meeting resulting in a new client, which provided me with over £4000 worth of product photography. Yesterday I attended an event at Trent Bridge Cricket ground in Nottingham run by Peter Motley and I met another potentially useful contact who runs a advertising agency who openly suggested I stay in touch as they have a continued need for photography and new media. It’s clear that getting out their works, so if your from the Derbyshire area and you’re in business look out for me and I’ll see if there is anything I can help you with in terms of contacts that might be of use to you.

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